I want to reinvent the book with you!

But seriously, doesn’t this idea sound pretty brilliant!?

“Coupland
This concept is the social network of publishing. Designed to help people ‘keep up with the latest must-reads,’ to quote the film, it suggests books based on what people in your company are reading. It also has features for creating book clubs and online reading discussions. Bonus: If enough employees buy a book, it’ll automatically become available in the company’s library for all to peruse — no more passing around dog-eared copies of Rich Dad, Poor Dad in secret.”

As Jessamyn pointed out today, ebooks aren’t selling as well as Amazon suggests. Ebooks are still selling more than hardbacks, but the success within the entire book market is somewhat hyped (fake-it-till-you-make-it). I think there’s more selling points to come, and I think IDEO knows what’s up.

Image from IDEO